Market Analysis & GTM Strategy
Wrong market, or the right one you're not yet built for. GenAI is collapsing differentiation that used to be defensible — the question isn't just where you compete, it's on what. Sometimes it's geography, too. What works in the US rarely translates to Europe unchanged. I did this once as a hunch that became a board strategy — and it worked a year before the wider business caught up.
See the LEAPP pattern, named →