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Glendower Advisory Revenue Architecture

Most B2B SaaS businesses have a revenue problem they mistake for something else.

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The problem

The symptoms are familiar. NRR flat despite CS investment. PS margin scrutinised in isolation. Coverage models that systematically underinvest in the highest-potential accounts.

Sales, Professional Services and Customer Success operating as sequential handoffs rather than a coordinated revenue system. The fix isn't more headcount or a new playbook.

It's redesigning the system.


What we do

Glendower Advisory works with B2B SaaS leadership teams — CROs, CCOs, and the CEOs and PE partners who back them.

We diagnose and fix the structural gaps between Sales, Professional Services and Customer Success that suppress NRR and misrepresent post-sales value to the board.

Twenty years building and scaling post-sales systems across EMEA and APAC.

Former MD EMEA & APAC at Lucidworks — PS revenue 5x, ARR 250% growth. Founded Cirrus10, acquired by Lucidworks. Built a 140-person Professional Services organisation at OpenText.

PS revenue growth, Lucidworks
140 Person PS org built at OpenText
MSc AI Cranfield University

Thinking

Beyond the Moat: The Revenue Architecture Question Every CEO Should Be Asking From Underpriced to Strategic: How We Transformed Enterprise Accounts Left to Churn Why SaaS Companies Struggle with European Expansion (and How to Get It Right) Read more on LinkedIn

Let's talk.

If the problem is revenue architecture — whether that's a leadership role or an advisory engagement — I'd like to hear about it.