Glendower Advisory — B2B SaaS revenue architecture consultancy

Most B2B SaaS businesses know something's wrong. It's rarely what gets blamed.

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The problem

Something in your business isn't working the way it should.

Maybe it's obvious. Post-acquisition integration that's stalled. A team that's stopped believing in the plan. Growth that's flattened and nobody agrees why.

Maybe it's quieter. A market you're not sure you're still aimed at. A post-sales engine that grew faster than its foundations. An AI shift everyone's talking about and nobody's actually redesigned around.

Whatever it is, the fix isn't more headcount. It isn't a new playbook, either.

It's understanding exactly what's broken. Then fixing it — in the right order, with the team believing it'll work.

Five ways this shows up

Specialism 01

Market Analysis & GTM Strategy

Wrong market, or the right one you're not yet built for. GenAI is collapsing differentiation that used to be defensible — the question isn't just where you compete, it's on what. Sometimes it's geography, too. What works in the US rarely translates to Europe unchanged. I did this once as a hunch that became a board strategy — and it worked a year before the wider business caught up.

See the LEAPP pattern, named →
Specialism 02

Post-Sales Alignment

NRR flat despite CS investment. PS margin misunderstood. Sales, Services and CS running as handoffs, not a system. This is where Glendower started, and it's still core.

See the LEAPP FROG results →
Specialism 03

Post-Acquisition Integration

A newly acquired business that needs to be stabilised, not just absorbed. I've done this from the inside, twice, through two acquisitions of my own.

See how I stabilise an acquisition →
Specialism 04

Distressed Team & Culture Turnaround

A team that's stopped believing things can get better. I've taken over teams on their knees and got a record year out of them — by handing them back the authority to fix it themselves.

See how a team came back →
Specialism 05

AI-Native Redesign

Not a tool rollout. A redesign of how the business actually works, built around AI from the ground up. The same change-management pattern I've used to move teams through technology transitions before — pointed at the biggest one yet.

See what actually changes →

What I do

I step into B2B SaaS businesses — PE-backed and founder-led — where something needs fixing.

I diagnose first. Then I fix it, either as the plan you execute, or as the operator who executes it with you.

The diagnostic

A forensic look at what's actually broken — interviews, data, documentation. Delivered as a board-ready report, with a prioritised roadmap. Fixed fee. Four weeks.

The fix

Fractional leadership to implement it. From two days a week, flexing to three. A typical engagement runs three months: diagnose, then implement, with a clear deliverable at each stage.

If you move from diagnostic to fractional within 30 days, the diagnostic fee is credited against month one.

Nick Jones — Founder

Twenty years fixing what's broken in B2B SaaS — revenue, integration, teams, and now AI.

MD EMEA & APAC at Lucidworks: PS revenue 5x, ARR 250% growth. Founded and sold Cirrus10. Built a 140-person PS organisation at OpenText.

Diagnose what's broken. Design the fix. Run it myself.

The track record started in post-sales. Here's the proof:

Thinking

Let's talk

If any of this sounds familiar, let's have a conversation. I work with a small number of businesses at any one time. Fit and timing matter to me as much as they do to you.

The diagnostic is a fixed scope, four weeks, with a clear deliverable at the end. If you move to fractional leadership within 30 days, the diagnostic fee is credited against month one.